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Mermaid logos

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mermaid logos Mermaids are an iconic theme for the logos of at least two major businesses: Chicken of the Sea brand tuna and the Starbucks mermaid.

While the Chicken of the Sea mermaid is a typical mermaid with a standard tail, the Starbucks mermaid logo is that of an elusive melusine. Such images are drawn from the depths of the human subconscious. They speak to us on a level that a more symbolic logo cannot.



Chicken of the Sea mermaid logo

The Chicken of the Sea mermaid first appeared on the tuna label in the 1950s, and is now a well-known icon. The advertising jingle ("Ask any Mermaid You Happen to See ... What's the Best Tuna? Chicken of the Sea!") was developed in the 1960s.

The official explanation of the brand name is that fishermen used to refer to white albacore tuna as "chicken of the sea" due to its sweet white flesh which reminded them of chicken.

The original design for the Chicken of the Sea mermaid was based on Star Trek actress Grace Lee Whitney.

The Chicken of the Sea mermaid logo appears on all the Chicken of the Sea brand merchandise including cans, pouches, and advertising. There was even a special promotional plushie of the Chicken of the Sea mermaid.

chicken of the sea mermaid 1950s
1950s
chicken of the sea mermaid 1960s
1960s
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2000
chicken of the sea mermaid 2003
2003
chicken of the sea mermaid 2011
2011
 

Starbucks mermaid logo

Starbucks was founded in 1971 as "Pequod" after the whaling ship in Melville's Moby Dick. The peculiar name was soon changed by owners Jerry Baldwin, Gordon Bowker, and Zev Siegl to Starbuck after the chief mate on the Pequod. The distinctive double-tailed mermaid (melusine) of the Starbucks logo was designed at the time of the company's founding by Terry Heckler, who was inspired by a sixteenth-century woodcut.

It has been altered several times over the years from the original "cigar band" brown logo. The first alteration occurred in 1987 when the company was acquired by Howard Schultz, switching to a green and white logo with a more stylised mermaid. It was altered to provide a closer view of the mermaid in 1992, and a still-closer view without the distinctive circular band around the design in 2001 for the 40th anniversary of Starbucks. The most recent change was not well-received by Starbucks fans but remains to this day.

The Starbucks mermaid logo appears on all the Starbucks merchandise from coffee bags and canisters to mugs and tumblers to gift cards.

starbucks mermaid 1971
1971
starbucks mermaid 1987
1987
starbucks mermaid 1992
1992
starbucks mermaid 2001
2001

starbucks mermaid Anniversary Blend mermaid

The special Anniversary Blend mermaid logo was created in 1996 to celebrate the 25th anniversary of Starbucks. The blend itself is said to be "spicy and bold", just like its particular mermaid logo.

The mermaid is definitely the star of the show when the coffee blend is re-released each year for the anniversary of the founding of the Starbucks franchise. She is featured not only on the Anniversary Blend bags, but also on mugs, tumblers, advertising, and artwork such as posters.

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