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Starbucks mermaid


starbucks mermaid
Starbucks was founded in 1971 as "Pequod" after the whaling ship in Melville's Moby Dick. The peculiar name was soon changed by owners Jerry Baldwin, Gordon Bowker, and Zev Siegl to Starbuck after the chief mate on the Pequod. The distinctive double-tailed mermaid (melusine) of the Starbucks logo was designed at the time of the company's founding by Terry Heckler, who was inspired by a sixteenth-century woodcut.

It has been altered several times over the years from the original "cigar band" brown logo. The first alteration occurred in 1987 when the company was acquired by Howard Schultz, switching to a green and white logo with a stylised mermaid. It was altered to a closer view of the mermaid in 1992, and a still-closer view without the distinctive circular band around the design in 2001 for the 40th anniversary of Starbucks. The most recent change was not well-received but remains to this day.

The Starbucks mermaid logo appears on all the Starbucks merchandise from coffee bags and canisters to mugs and tumblers to gift cards.

Mermaid logo evolution

starbucks mermaid 1971
starbucks mermaid 1987
starbucks mermaid 1992
starbucks mermaid 2001

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